SiteFuel PPC Campaigns

Three High-Converting Landing Page Designs for Bulk Fuel Delivery

Diesel • Gasoline • Propane | Next Day Delivery | No Contracts

Choose Your Campaign Landing Page

We've built three landing page variations optimized for different PPC traffic types. Each page uses proven conversion patterns with real SiteFuel content including benefits, testimonials, and industry-specific messaging.

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F-Shaped Layout

Comprehensive landing page with benefits, fuel types, testimonials, and FAQ. Perfect for cold traffic that needs education.

Best For:
Cold Traffic Educational Content High Detail Needs
View Example

Z-Shaped Layout

Fast-moving page for high-intent traffic. Hero, features, stats, strong CTA. Gets to the point quickly.

Best For:
Hot Traffic Brand Searchers Quick Decisions
View Example
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Long-Form Layout

Story-driven page that addresses objections, builds trust, and overcomes hesitation. For considered purchases.

Best For:
High-Value Deals Skeptical Buyers First-Time Users
View Example

Built for Maximum Conversions

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Eye-Tracking Validated

Based on real eye-tracking studies from Nielsen Norman Group - F-pattern, Z-pattern, and long-form layouts

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Real SiteFuel Content

Authentic benefits, testimonials, fuel types, and industry messaging from actual SiteFuel customers

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Mobile Responsive

All pages adapt beautifully to any screen size with professional B2B service industry styling

Match Your Page to Your Traffic

1

F-Pattern: For Cold Traffic & Content

Use for Google Search broad match, display ads, and audiences who need education. Includes comprehensive benefits, fuel types, industries, testimonials, and FAQ.

2

Z-Pattern: For Hot Traffic & Quick Conversions

Use for branded searches, exact match keywords, and retargeting. Gets to the CTA fast with hero, 3 features, stats, and strong phone/quote CTAs.

3

Long-Form: For Skeptical Buyers & High Value

Use for competitive keywords, high-CPC terms, and audiences that need persuasion. Tells the full story: problem, cost calculation, solution, benefits, testimonials, objections, urgency.

Need the Pattern Documentation?

See the complete landing page layout skill document with eye-tracking research, A/B testing recommendations, and conversion optimization checklists.

Read Full Documentation